Keratin Hair Treatment Gold Label 120ml FORMALDEHYDE-FREE Professional Results Brazilians Blowout Hair Straightening Treatment with Clarifying Shampoo Enhanced Designed for Coarse Curly Hair

Love the result, my hair is smooth and shiny and beautifully straight. It did strip my hair of some colour but this was easily remedied with a root touchup would definitely buy again.

I have 4c hair and it worked really well. My hair was felt healthy and smooth after treatment however, if you have coloured your hair in the preceding 2 weeks, the discolouration is extreme. My hair had been dyed black/brown and my hair turned ginger - bright ginger. I had to dye it with henna thereafter. I would recommend only using this if you have virgin uncoloured hair

I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..

So I've been there and done it with so many keratin treatments over the years. I followed the instructions, and when I got to the straightening part honestly I looked like worzel gumage, could not get a comb through the hair to straighten it properly so tried my best and washed it out. Straightened again and my blond hair is almost yellow. I'm hoping it washes out, it's still oily and sticky but better than worzel earlier. I just think im sticking to coco as nothing seems to compare (I do not work for coco either!) I'll come back and update as to how it goes after another couple of washes.Update, it turned my hair yellow, and hair does not feel any different so I'll be avoiding this.

I have 4B, fine-textured, high porosity hair so I'm constantly working with with frizz on top of curls. This product has been great for reducing the frizz and the volume of the fro. I've applied this product three times (including 2 root touch ups) and have had great results by following the instructions exactly. Hair is shinier and I have straighter results when blow drying. I would say the results are similar to texlaxing your hair, as It doesn't completely straighten the hair and the curls loosen slightly. I use only 6 passes instead of the recommended 8-12 for virgin hair at maximum temp of 210 degrees to avoid heat damage. There is a bit of trial and error so you have to judge what's best for your hair. The fumes given off arent too bad but make sure to avoid your scalp as it does irritate and scab it if there is contact.It is time consuming but worth it for me. Knocked one-star as the instructions should provide more information on root touch up and after care. I had to research this on YouTube. The results last about 4 months for me until the 'fro starts 'froing . So on touch up day, I re-apply mainly to the roots and spread the remainder on the ends. I then do 3 passes at roots and 1 pass at the ends. This is followed up by an aftercare of three days of blow drying and flat ironing the hair to seal the treatment in. I leave my hair for another week until wash day and I'm good for another 4 months.

The media could not be loaded. I’m a man and I have been perming my hair for 10 years. Always paying a lot in salons and private hairdressers since I moved from Brazil to the UK. This time I’ve decided to try something cheaper and perm it myself. The results blew me away. I did as recommended, and just asked a friend to apply in the back of my hair as I didn’t want the product to touch my scalp but applied the rest mostly. After the 45min wait, I removed the excess and straightened my hair. 3 weeks have passed and my hair is still GLORIOUS!! I can’t express how happy I am!