Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)

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4.6

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D**D

Great book on marketing metrics.

This is a great book on marketing metrics by academics within the marketing subject area. This is not the first edition of this book. This shows that it has been updated since the original edition of the book.

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Smooth transaction and product arrived in perfect condition.

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Good experience, but the tracking updates could be better.

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